Work Experience
- Client Delivery: Led comprehensive diversity reviews for two Fortune 500 companies, leveraging employee surveys, C-suite interviews, and HR / self-ID data analysis. Designed improvement roadmaps that resulted in a 40% increase in employee satisfaction score among minority employees.
- Thought Leadership: Spearheaded publication of the industry-leading 2023 Dial Diversity Review magazine, leveraging Qualtrics surveys and over 10 D&I leader interviews. Increased annual participation by 15% to reach 95 companies, including 30 FTSE/NYSE companies, expanding the magazine’s influence.
- Project Management: Managed a collaborative project with UCL professors to develop a groundbreaking Social (in ESG) framework impacting the top 500 publicly traded companies in the UK. Developed and managed project plans, budgets, and timelines, achieving 10% under budget and 100% on-time delivery.
- Client Engagement: Successfully onboarded over 500 client employees through bi-weekly DIAL Hub sessions (member-only portal with industry insights, events, webinars), improving client engagement by 12%.
- Point of Sales Analysis: Transformed raw Nielsen AOD data into actionable customer, category, product, distribution and promotion insights (averaging 10 reports per week). Presented data-driven sales strategies to over 20 Goya executives, resulting in an 8% uplift in Goya unit sales across 5 key retailers.
- Consumer Insights: Analyzed shopper demographics and behavior data from over 100,000 Numerator panelists to recommend increasing the number of canned beans varieties in the General aisle at retailers, yielding a 20% increase in shopper satisfaction and 4% growth in Goya’s canned beans market share.
- E2E Database and Reporting: Built and automated 8 million row SQL DB with Goya’s product portfolio to enable 3x faster development of complex sales reports. Developed 5 Spotfire dashboards for category trends in syndicated markets and key retailers to boost Nielsen utilization across Goya by 60%.
- Analytical Skills: Developed a user-friendly volume distribution model used by 20+ sales executives to estimate category growth/decline by retailer with 95% accuracy, leading to a 15% improvement in sales forecasting.
- Coaching: Designed and delivered a 6-week program to train the regional sales team on Nielsen, Numerator, and Spotfire market insights, resulting in a 75% increase in the adoption of tools.
- Financial Modeling: Developed a comprehensive excel-based financial model to automate product discounting framework. Segmented ~500 customers by size, length of relation, volume of sale, to determine discount levels.
- ERP Implementation: Oversaw the implementation of ERP software for inventory management and logistics. Conducted market research, facilitated vendor selection process, and coached associates on software use.